Vamp - Connecting brands


Vamp is a global influencer marketing and content creation platform that seamlessly connects brands to a vetted community of social content creators. Their creators generate bespoke and effective content that increases recognition, drives conversions and elevates brands in a modern and fast way.

Vamp is also a marketing leader in amplifying results by leveraging high-performing content.

Their creators deliver premium, mobile-first content, turning marketing goals into reality. Whether their content is published in social feeds, transformed into ad-ready units, or placed into targeted paid media campaigns, their content consistently outperforms industry standards.

Founded in Australia in 2015, Vamp now has a global presence. They’ve completed campaigns in over 65 countries, and have teams in Sydney, Hong Kong, Singapore, Dubai, Saudi Arabia, London, Jakarta and Tokyo.



Vamp has been working with the Australian Pavilion to drive local and global awareness, exposure, excitement and education for the Pavilion.

Vamp has aligned the Australian Pavilion with a range of content creators from key markets, to create and produce distinct, yet captivating and impactful content for both potential trade partners and the public who are looking to learn more about Australia as a destination.

Vamp has also worked with our social marketing team to help highlight the Pavilion as one of the most well-known and visited locations within Expo 2020 Dubai.

Karl Mapstone, Vamp’s Head of Middle East commented, “Vamp has worked with the Australian Pavilion to build unique content that speaks to audiences in a relatable way.

Through Vamp's ‘always-on’ approach, the combination of strategy, technology and service has allowed us to work with the Australian Pavilion to provide consistent brand messaging about Expo 2020 Dubai to its audiences.”