Get your free NFT at the Australian Pavilion this Expo 2020 Dubai
To highlight Australian ingenuity, Australian Pavilion visitors will be gifted with a non-Fungible Token (NFT) artwork by the MORROW Collective, in collaboration with Terra Virtua. The initiative showcases Australia’s innovative approach to both culture and trade through the use of a relatively new investment vehicle - NFTs.
Australian Pavilion visitors can download their new NFT each month by scanning an onsite QR code. The NFTs available for download will change each month of Expo 2020 Dubai, from October 2021 until March 2022, and will consist of art created by both established and emerging Australian and Indigenous artists.
The process was trialled during the month of October 2021. Visitors were able to download and own the NFT artwork ‘Australian Floral Emblem,’ designed by Jacinta Weyer. Featured in the Australian Pavilion’s Welcome Tunnel, the piece brings together each flower representing Australia’s six states and two territories.
In November, the NFT on offer is a digitised version of the 22-metre long artwork displayed on the Australian Pavilion’s VIP Majlis Veranda, created by Australian artist Tyrown Waigana and UAE artist Khalid Mezaina.
The NFTs are designed using artworks and features in the pavilion, animated to make them truly unique. For first time users, this represents a seamless entry into the NFT market while providing both new and seasoned crypto users a wonderful opportunity to collect an Australian souvenir theycan cherish or later trade.
Justin McGowan, Commissioner General of Australia at Expo 2020 Dubai, says: “We champion innovation and technology and are proud to be the platform for such an innovative demonstration of what the coming together of technology and art can accomplish. We are delighted that Terra Virtua and MORROW collective are creating NFT artworks and videoscentral to the Australian Pavilion narrative and we offer them all our support.”
Founded in 2017, Terra Virtua is the world’s first fully immersive social/ digital collectibles platform that allows collectors to experience digital art in new and exciting ways such as VR, AR, and their very own Terra Art Gallery. Terra Virtua’s mission is to make NFTs understandable and accessible to everyone by offering an easy-to-use, sustainable solutions for purchasing, trading, and investing in them.
MORROW Collective is a curatorial NFT platform that enables artists, galleries, and museums to bridge the gap between traditional art and the ‘art of (to)morrow’.